We're doing a campaign for a major IT company that hasn't signed a big account in the banking industry for about two years. At first, we couldn't get them in with a crowbar. But after reviewing the calls, I realized what was wrong.
I'm not going to tell you what we did, 'cause then I'd have to charge you - or kill you - but we are now running at a 20% appointment rate!
And I'd bet 50% of the deals are going to close.
Ha! Take that, Recession!
Monday, February 8, 2010
Wednesday, January 27, 2010
You've Got to Be Kidding Me!
The other day we sent out our new newsletter for The Lead Generator. This is our site (at www.leadgenerator.com,) that provides businesses with unlimited qualified sales leads - for free. The email was sent to our fellow members of the Camden County Regional Chamber of Commerce and, as is required by law, included the standard "Remove" link.
Out of over 1,000 newsletters that went out, less than a half dozen came back with Remove requests. But one really floored me. It was from a staffing company whom, I happen to know, is desperately looking for new business.
The irony of it is that I had just posted a lead on the system from a company that wants to hire 6 senior sales executives - something that the staffing company supposedly excels in.
How dumb do you have to be?
Out of over 1,000 newsletters that went out, less than a half dozen came back with Remove requests. But one really floored me. It was from a staffing company whom, I happen to know, is desperately looking for new business.
The irony of it is that I had just posted a lead on the system from a company that wants to hire 6 senior sales executives - something that the staffing company supposedly excels in.
How dumb do you have to be?
Friday, January 8, 2010
Double Dip
Okay, now that we have officially started the double dip, it's time to kick ass!
We've never had a triple dip, so there's a pretty good chance that investing in growth is going to pay off. You're not likely to have the rug pulled out from under you a second time.
Companies have cut to the bone, so now every bit of demand is going to stretch their resources.
Get out there and SELL!
We've never had a triple dip, so there's a pretty good chance that investing in growth is going to pay off. You're not likely to have the rug pulled out from under you a second time.
Companies have cut to the bone, so now every bit of demand is going to stretch their resources.
Get out there and SELL!
Monday, December 28, 2009
Ten More Years of THIS?!
Despite Paul Krugman's column today (12/28/09), no one needs to be reminded that the decade now ending was an economic disaster. But you have got to read this from today's msnbc if you really want to get depressed.
In short, it says that unemployment will stay high for most of the NEXT ten years!
Citing "most economists," the article says that unemployment won't get back down to 5.5% until 2015 at best, and will average 8% through the decade. There is no "next big thing" to boost the economy, the hole we're currently in is very deep, productivity growth is soaring, and the Boomers can't afford to retire - squeezing the younger generations out of the job market.
As a result, wages will continue to stagnate. But don't worry if people won't be able to afford to buy anything... because they won't be making anything.
Just remember Henry Ford's greatest contribution to the world, and it wasn't the assembly line. It was the $5 wage. And why did he do it? So his employees could afford the cars they were making!
That was then. This is now.
In short, it says that unemployment will stay high for most of the NEXT ten years!
Citing "most economists," the article says that unemployment won't get back down to 5.5% until 2015 at best, and will average 8% through the decade. There is no "next big thing" to boost the economy, the hole we're currently in is very deep, productivity growth is soaring, and the Boomers can't afford to retire - squeezing the younger generations out of the job market.
As a result, wages will continue to stagnate. But don't worry if people won't be able to afford to buy anything... because they won't be making anything.
Just remember Henry Ford's greatest contribution to the world, and it wasn't the assembly line. It was the $5 wage. And why did he do it? So his employees could afford the cars they were making!
That was then. This is now.
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