Saturday, October 24, 2009

Contact Management Systems

Does anyone seriously believe that today's contact management systems help companies sell more, or do so at a lower cost? Without naming names, from what I've seen, these over-engineered behemoths cost far more (in time and money,) than they ever return in sales and margin.

Every installation I've seen is lousy with duplicate data, junk data, and overly complex report modules because these systems are designed to be all things to all people.

Think SIMPLE! Design the system for the salesperson, and let the marketing and management people figure out another way to run the show.

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