Many telemarketers avoid leaving voice mail messages because they don't think they'll get any call-backs. We almost always do - although it's always of a specific type - and today that strategy was validated.
One of our folks got a call-back from a prospect: Evidently the employee responsible for the function that our client helps with quit, and left them in a lurch. We had been leaving voice-mails for the President for around two months, and he wanted to know how soon we could get someone there; he was ready to buy.
That voice mail message was worth around $50,000.
Making Sales Happen provides JV/M's insights into B2B sales and marketing - with a focus on effective teleprospecting.
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