With companies cutting back staff to regain profitability in the recession, decision makers are harder to reach than ever. Where it used to take 3-4 tries to get someone on the phone, now you can't do it with 20 attempts. So what do you do?
I can't take credit for this idea, (I actually got it from a rep named Jeannie Gazurian at RSI,) but it's a great one, and it works: Send the prospect a tin of nuts, with a cover letter that starts with "I'm going NUTS trying to get you on the phone!"
Be sure to include your IBS and other call elements. And don't use peanuts (cashews or almonds are safer.) But you'll get the call-backs and put-throughs you need.
Remember: Doing the same thing over and over again, and expecting a different result, is the definition of insanity.
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