There's Life Out There!!

We're doing a campaign for a major IT company that hasn't signed a big account in the banking industry for about two years. At first, we couldn't get them in with a crowbar. But after reviewing the calls, I realized what was wrong.

I'm not going to tell you what we did, 'cause then I'd have to charge you - or kill you - but we are now running at a 20% appointment rate!

And I'd bet 50% of the deals are going to close.

Ha! Take that, Recession!

You've Got to Be Kidding Me!

The other day we sent out our new newsletter for The Lead Generator. This is our site (at www.leadgenerator.com,) that provides businesses with unlimited qualified sales leads - for free. The email was sent to our fellow members of the Camden County Regional Chamber of Commerce and, as is required by law, included the standard "Remove" link.

Out of over 1,000 newsletters that went out, less than a half dozen came back with Remove requests. But one really floored me. It was from a staffing company whom, I happen to know, is desperately looking for new business.

The irony of it is that I had just posted a lead on the system from a company that wants to hire 6 senior sales executives - something that the staffing company supposedly excels in.

How dumb do you have to be?

Double Dip

Okay, now that we have officially started the double dip, it's time to kick ass!

We've never had a triple dip, so there's a pretty good chance that investing in growth is going to pay off. You're not likely to have the rug pulled out from under you a second time.

Companies have cut to the bone, so now every bit of demand is going to stretch their resources.

Get out there and SELL!