We're doing a campaign for a major IT company that hasn't signed a big account in the banking industry for about two years. At first, we couldn't get them in with a crowbar. But after reviewing the calls, I realized what was wrong.
I'm not going to tell you what we did, 'cause then I'd have to charge you - or kill you - but we are now running at a 20% appointment rate!
And I'd bet 50% of the deals are going to close.
Ha! Take that, Recession!
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